Emma Allen
Founder & Director
For more than twelve years, API has specialised exclusively in quality new property, complementing the advice of brokers, planners, accountants and quantity surveyors with specialist property expertise. Your client always remains your client.
Award-winning and featured
We have guided hundreds of investors through twelve years of changing markets. The number we are most proud of, is the one we say no to. We knock back 84% of the properties we assess, and only about 16% ever reach a client. By the time we bring an opportunity to your client, it has already earned its place.
“The recent reforms have changed the conversation. They haven't changed what makes a good property investment.”
Successful investing still depends on strategy, disciplined research and selecting the right property for the right brief. Those principles have guided API for more than twelve years, regardless of market conditions.
Emma Allen, Founder
Every engagement begins with understanding the client, defining the brief and building confidence before a property enters the conversation.
Markets, locations and opportunities are assessed through a disciplined research framework before anything is presented.
From contracts through to settlement and beyond, clients are guided through every stage with clear communication and ongoing support.
This is the discipline behind that selection. It assesses each location against the fundamentals that drive growth and tenant appeal: economic, population and infrastructure trends, town planning, public and private investment, and the risks sitting beneath the surface. We weigh the risks against the opportunity, share what we find, and let your clients decide with confidence.
Our relationship with a client rarely ends at settlement. We are there for the second property, the third, the fourth, as strategies evolve and circumstances change.
Many investors begin by simply wanting to get a foot on the property ladder. As their confidence grows, so do their ambitions. Over time, they build sustainable property portfolios, leveraging the success of earlier investments and diversifying across locations and property types to spread risk and access a broader range of market opportunities.
That long-term thinking shapes how we work with our clients, and with the professionals who introduce them. It's built on three values: Quality, Collaboration and Service Excellence.
We strengthen the relationship you've already built. API supports the property purchase while your client relationship remains firmly in your hands.
Every client receives the next step that's most useful. Some move into strategy, others continue through the Active Investor Path until the timing aligns.
Every purchase begins with strategy, followed by specialist research and disciplined due diligence. Every property is shortlisted to support the client's investment brief and objectives.
Property portfolios grow over years, each purchase building on the last. Many clients return to build sustainable portfolios, expanding across locations and property types as their strategy evolves.
You'll know where every referral stands. Regular updates and responsive communication keep everyone aligned from strategy through to settlement.
We walk your client through every stage: strategy, review, contracts, pre-settlement preparation, settlement, and the handover to property managers. We build the right team around your client, so they are supported from the first conversation to keys in hand, and well beyond.
Emma Allen
Founder & Director
Chris Newell
Sales Manager & Principal Consultant
Jana Abesamis
Contract Administrator
Emilou Santillan
Research Manager
Ros Ronning
Business Consultant
Vincent Agcaoili
Solutions Assistant
Chrezl Kiamco
Executive Assistant
Chantal Agcaoili
Client Services Manager
60-minute webinars or in-person sessions with Emma or Chris, designed to help investors understand today's property landscape.
Structured introductions, clear communication and updates from strategy through to settlement. Your client remains your client.
Quarterly lunches with the API team and fellow referral partners to share market insights and strengthen professional relationships.
Rising values once masked weak selection. That cover is gone. The reform makes new property the tax-efficient path, and long-term performance still depends on the quality of the selection. Research begins long before a contract is signed.
Is population growth supporting long-term demand?
Is new supply being carefully managed, or oversupplied?
What industries are driving local employment?
Who is the likely tenant profile?
Will owner-occupiers want to buy this property in ten years?
Present alongside Emma or Chris in a live 45 to 60 minute session with open Q&A. Every session is designed to add value for your clients, combining your expertise with ours to help them navigate today's property landscape with confidence, and putting you front and centre alongside our specialists.
In Sydney, present alongside Emma or Chris at an in-person session for your clients, or host a Corporate Presentation for a wider audience of clients or staff. Together, we deliver practical property education tailored to your audience.
Whether you are introducing a client, booking a speaking session, or exploring the partner program, one short form will route your enquiry to the right person at API.
Prefer to talk first?
Call 1300 449 974 or email team@activepropertyinvesting.com.au
150+ Australians trust Active Property Investing with their property portfolio strategy
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