Twelve years specialising in new property. Female-founded, Sydney-based, with a disciplined methodology that brings the structure, research and long-term thinking you'd expect from professional services.
Recognised across Australia's property and business press
Recognised for our disciplined approach to strategy, research and long-term partnerships. The results speak for themselves.
“Really easy experience. API analysed so many properties in order to find us the one that suits our level of risk and budget and considered things I would never have thought of.”
Alicia & Dave C – Sydney
12+ Years
Specialising in new property
16%
Properties pass our criteria
8+
Industry awards
2
Best-selling anthologies
The outcome of an investment is rarely shaped on the day a contract is signed. It begins much earlier, with the strategy that guides the decision and the research that supports it.
Every opportunity passes through a disciplined research and culling process before it earns consideration. Roughly 84% of the properties we review don't make the cut.
From the beginning, our goal has been simple: replace speculation with structure.
Many clients return for a second, third and even fourth investment. That's the kind of long-term partnership we've always set out to build.
Emma has spent almost two decades in the Australian property industry, including the last twelve years building Active Property Investing.
An active investor herself, Emma has shaped API around a simple belief: successful property investing begins with strategy and is strengthened by disciplined research. That thinking continues to guide the way the team works with every client and every property.
Emma is an award-winning entrepreneur, contributing author to two Amazon best-selling business anthologies, and a podcast co-host.
A client experience refined over more than 12 years, combining education, strategy and hands-on support that carries on well beyond settlement, property after property.
Our Process
A disciplined research methodology, refined over more than 12 years to assess economic, demographic and planning fundamentals before any property is presented.
Research & Selection
Five minutes that bring clarity to your next property decision. Answer a handful of questions and receive a short summary, along with the next step most worth focusing on.
Every property is reviewed through the combined experience of a team committed to disciplined research, clear communication and long-term client relationships. Different perspectives, one shared methodology.
The property, its location, and the relationships behind every opportunity are held to the same standard we'd apply to our own portfolio.
We build the right team around each client, collaborating with key professionals and trusted experts strategically on the ground where your property is located.
We make a complex process simple and achievable, supporting you through every stage, with ongoing support as your long-term partner in property.
Articles and insights on property investing, market movements and the thinking that shapes our work.
Funding homes and schools in rural Cambodia through Global Village Housing, supporting scholarships for women through book profits, and building responsible practices into how the business runs from the start.
If you're thinking about building your property portfolio, the Investor Quiz is the best place to start. It helps us understand your goals before your strategy conversation, so we can focus on what matters most to your next investment.
