Female-founded

Build wealth for you and the next generation

A female-founded property consultancy with twelve years specialising in new property investment. Helping busy professionals build wealth through property with confidence, through every phase of life.

Recognised across Australia's property and business press

  • Yahoo Finance
  • ABC News
  • Finder
  • The Australian Business Journal
  • Your Investment Property
  • ValiantCEO
  • Founders Magazine
  • CEO Weekly
  • Auspreneur
  • WSABE
  • Australian Small Business Champion Awards
  • AusMumpreneur
  • AusMumpreneur Awards, Gold winner
  • NSW Business Awards, Finalist
Wherever you're starting from

Property investing, for the long term

Whether you are investing for the first time, growing what you have started, or rebuilding after a change, the hard part is rarely ambition. It is having the clarity and confidence to take the next step.

  • A field of candidate markets narrowed to the one that fits your brief

    Define a clear strategy

    Which market, which structure, whether now is the time. At any stage, the right call is rarely obvious.

  • Reviewing property plans and options across a table

    Remove the legwork

    Researching markets, making sense of data, finding the information to make well informed decisions.

  • A specialist team gathered around you

    Build the right team around you

    Brokers, planners, accountants, and people on the ground where you're buying. Pulling that together takes time and the connections to know who to trust.

Emma Allen, Founder of Active Property Investing

In 2014 I founded Active Property Investing to do things differently.

Strategy first, disciplined research, and partnerships that last. Twelve years on, that approach draws many women balancing a career, a business, and a family, who want to build wealth through property without giving up the life they are already building.

What working with us looks like

  • Strategy before property

    Your goals set the brief, then disciplined research decides what fits. Every recommendation is held to the standard we would apply to our own portfolio.

  • A small, specialist team

    Research, analysis and due diligence are carried by the team.

  • A long-term partnership

    Many clients return for their second, third and fourth property, with support that continues well beyond settlement.

  • Clear communication

    Efficient, responsive communication through every stage of your journey, so you always know where things stand.

  • A trusted network

    Brokers, planners, accountants, and conveyancers who already work alongside the team.

Our philosophy

Property is the vehicle, strategy is the engine

The outcome is rarely decided on just picking a property. It begins earlier, with the strategy that guides the decision and the research behind it. Investing fits around your career, your family, and your finances, while the process keeps moving forward.

The three-step consulting approach

Our approach to property investing

  • Strategy

    Strategy comes before any property. Together we define your goals and set the investment brief that guides every recommendation, a discipline refined over twelve years.

  • Research

    Our Disciplined Research Culling Process weighs each market against the fundamentals that drive long-term demand and tenant appeal, narrowing hundreds of possibilities to the few that fit your brief.

  • Support

    A specialist team stays with you at every stage. Our relationship rarely ends at settlement. Many clients return for their second, third and fourth property.

View our full process
Every phase of life

Investing is possible at every stage

  • 01

    Starting Early

    The first property does not need to be a forever home. It can be a stepping stone that builds equity, experience and future options.

  • 02

    Building a Family

    A carefully considered investment may provide an asset that has time to grow while children are young.

  • 03

    Using the Stronger Years

    Established assets and improved cash flow may create opportunities to build wealth more purposefully during the years that remain.

  • 04

    Starting Again

    What begins as uncertainty can become confidence when you realise your financial future is once again in your hands.

A woman relaxed at home with a coffee, the lifestyle she keeps while investing elsewhere
Rentvesting

A stronger portfolio,
without leaving home

The best place to live and the best place to invest are rarely the same one. Rentvesting separates those two decisions: keep renting where you want to live and invest where the numbers make sense. We build the right team around each client, collaborating with key professionals and trusted experts strategically on the ground where your property is located.

Meet the specialist team
behind your investment

A small, specialist team who carry the research, analysis and coordination, and stay with you from the first conversation through to settlement and well beyond.

  • Emma Allen

    Emma Allen

    Founder & Director

  • Chris Newell

    Chris Newell

    Sales Manager & Principal Consultant

  • Jana Abesamis

    Jana Abesamis

    Contract Administrator

  • Emilou Santillan

    Emilou Santillan

    Research Manager

  • Ros Ronning

    Ros Ronning

    Business Consultant

  • Vincent Agcaoili

    Vincent Agcaoili

    Solutions Assistant

  • Chrezl Kiamco

    Chrezl Kiamco

    Executive Assistant

  • Chantal Agcaoili

    Chantal Agcaoili

    Client Services Manager

Emma and the original team with the community in rural Cambodia
Giving back

Property profits reinvested into housing and education

Homes and schools in rural Cambodia through Global Village Housing, supported since 2015. Scholarships for women through the Women's Business Collective, funded by profits from Back Yourself.

What our clients
are saying

  • API have helped me build my property portfolio using their extensive knowledge and experience. I could not be any happier with their service and the result; I have personally referred a number of family and friends.

  • API is very professional and has sound knowledge of property. Emma and all staff members are fully supportive and approachable. Thank you so much for your great support. I highly recommend API.

  • Amazing experience purchasing an investment property with Active. The team are thorough, detailed and are extremely supportive throughout the buying process.

Financial literacy

Knowledge is where empowerment starts

Financial confidence starts with knowledge. Free eBooks, webinars and podcasts to build yours, whenever it suits.

Empowering Women Through Property eBook
Newsletter · Free eBook

Empowering women through property

Emma's guide to taking control of your financial future through property. Subscribe and we will send the free eBook straight to your inbox.

Free eBook. Unsubscribe anytime.

FAQs

Frequently Asked Questions

  • How involved do I need to be?
    As much or as little as you like. The team spends the hours screening the market and presents the findings, so you have what you need to decide with confidence, then carries it through to settlement. Updates come in writing, so you stay across it all without chasing anyone by phone.
  • What does it cost to work with API?
    Our service is complimentary. As licensed real estate agents, we receive a marketing fee from the vendor when a property is purchased. Every opportunity still passes through our Research Culling Process before it is matched to your brief, so what reaches you has already earned its place.
  • How do I know if I am ready to invest?
    That is exactly what the Investor Quiz is for. Five minutes gives you a clear read on where you stand and the first step worth taking, whether you are ready now or building toward it.
  • What if I already own an investment property?
    You are in good company. Plenty of our clients come to us to grow a portfolio they have already started. We reassess the strategy against where you are now and where the market is, and plan the next move from there.

Five minutes to a clearer
investment plan

If you're ready to build your portfolio, start with the Investor Quiz. It helps us understand your goals and prepare for a strategy conversation focused on your next investment.